"Brands see this as a cool new way to advertise, particularly as companies like Apple keep emphasizing privacy," Shi said. A collaboration with Crocs, in which users could customize and try on a virtual pair of clogs, ultimately proved one of Paper Triangle's most successful projects, generating roughly 3 million views. Paper Triangles, which now earns about $3 million in annual revenues, has worked with well over 50 brands on AR lenses since then, including Doordash, Honda, Levi's, Ralph Lauren, Sephora, and T-Mobile. Clients were finding it hard to get the results they wanted, and it was also very expensive." "We really couldn't get our work out there. "VR really kind of fell off at that point due to the limitations of distribution itself," said Shi, referring to the relative size of VR's user base compared to the number of AR-capable smartphones in the wild. Initially started as a VR development studio by Frank Shi and Xuan Buddhavong, Paper Triangles pivoted away from VR to AR at the end of 2017 after Snap launched Lens Studio. Paper Triangle creative director Shawn Kim, cofounder Xuan Buddavong, and cofounder and director Frank Shi.
Here are five studios at the forefront of innovation creating AR lenses for Snapchat: 2020CV, which has developed Snapchat AR lenses for Disney, Comic-Con, and the Dallas Mavericks, specializes in recreating visual effects from movies, while Wabisabi Design, a firm that has developed lenses for Coca-Cola, excels in designing AR-based games.
Some studios, as their work has progressed, have developed niches. Cyrene Quiamco, for instance, who quit her job with Verizon in 2015 to focus on making Snapchat content, earned nearly $750,000 in 2021 from her work on AR lenses for brands including Hulu, Marriott, and Ulta. "With Lens Studio, creators and developers can leverage this tool to bring whatever it is that they want to see come to life or solve whatever problem that they want."įor a subset of independent creators, developing AR lenses for Snapchat has become a full-time job. "We're just scratching the surface of all the things that augmented reality can do," Snap head of AR platform partnerships, Sophia Dominguez, told Insider. Lenses, too, offer a wide range of experiences, from giving the ability for users to virtually try on makeup and clothes to monitoring pregnancies. Since launching Lens Studio at the end of 2017, which enables Snapchat creators to make AR lenses for the app, a slew of studios have focused their businesses on developing Snapchat AR lenses for an array of brands, including Coca-Cola, Disney, Levi's, Sephora, and Walmart. While Snap recently reported disappointing second-quarter results, primarily because of lagging ad revenue, the ephemeral messaging platform has been a leader when it comes to augmented reality creators. These AR studios have created Snapchat lenses for brands including Coca-Cola, Disney, and Sephora.Since Lens Studio launched, many studios have focused their businesses on developing AR lenses.Snap launched Lens Studio in 2017, enabling Snapchat creators to make AR lenses for the app.To help avoid these problems, follow the wear and replacement schedule and the lens care instructions provided by your eye doctor.Account icon An icon in the shape of a person's head and shoulders. Side effects like discomfort, mild burning or stinging may occur. Although rare, serious eye problems can develop while wearing contact lenses. Serious eye health problems may occur as a result of sharing contact lenses. Contact lenses, even if worn for cosmetic reasons, are prescription medical devices that must only be worn under the prescription, direction and supervision of an eye care professional. Important Information for AIR OPTIX ® COLORS (lotrafilcon B) contact lenses: For daily wear only for near/far-sightedness. Contact lenses, even if worn for cosmetic reasons, are medical devices that must only be worn under the prescription, direction and supervision of an eye care professional. Important information for DAILIES® COLORS (nelfilcon A) contact lenses: For daily wear, single use.
#Contact lens studio professional#
Package Insert and Patient Instruction Booklet for DAILIES ® COLORS (nefilcon A) contact lensesĪsk your eye care professional for complete wear, care, and safety information. Package Insert and Patient Instruction Booklet for AIR OPTIX ® COLORS (lotrafilcon B) contact lenses
0 kommentar(er)
